The most successful craft breweries bridge their products with consumers and pave a culture along the way. Beyond flavor, price and accessibility... loyalty is the true secret ingredient behind every brand and beer label.
Today, beer festivals are more abundant than car shows and garage sales. Colorado weekends are flooded with beer events in nearly every city.
“Your most loyal customers will originate from sampling a hand-poured draft. Often times, the best opportunity for them to try you out is during a seasonal festival or summer craft beer event.”
If you are a start-up or a small brewery looking to launch your brand, gain future cult followers and potentially new accounts; then your best bet is to get out there and infiltrate as many local craft events as you can. Dollar for dollar this is one of the best ways to get your brand in front of beer drinkers and future loyalists. If at all possible, hire a dedicated event planner to organize and plan your event schedule. The Colorado Brewers Guild is a great resource for finding events that fit your profile, audience, and location.
Check out the State of Craft Beer: