Today, there are over 3,000 breweries in operation and another 2,000 on the rise. As the craft beer industry continues to grow, you need to stand out and rise above the competition in order to succeed.
If you are like most small businesses, you may not have a million dollars to spend to market your brewery. But the truth is, you don’t to spend a fortune to grow you brewery. Just like any business, you need to have a game plan and implement it well.
Here are some tips to market you craft brewery.
Define your target audience
We can’t be all things to all people. That said, defining your ideal patrons is essential. Focus on what they want, what’s important to them and give it to them. Knowing who you’re brewing for will help you brew something that is sure to be a crowd pleaser.
Support local events
Your goal is to get the word out, and there’s no better way to do this than by introducing your beer to local events. Be a good beer community citizen and offer to donate a keg or 2 to the event. Share the love and you’ll get love back in return.
Leverage your network
As a budding business, the last thing you want is to not have people talking about you. Get people talking by spreading the word about your business.
We’re sure you know some people in the craft beer industry, and your family and friends know some people too. Meet with them and talk to them about your business. You can also join local beer clubs to expand your network. The more you talk about your business, the more people will discuss it.
Share your story
Everyone loves a great story. We bet your customers are also interested to know the story behind your company - what inspired you to open a brewery and how you got to where you are. By sharing your experience with your customers, they are more likely to connect with you better.