Any business that is looking to build awareness and attract new customers could benefit from promotional products. They offer a unique advertising opportunity since people do not often consider them as advertisements. Rather, they think of them as gifts.
Getting it right is essential to the success of your campaign, event and business. The right promotional product can help in encouraging potential clients to attend an event, try a new product or even meet with a sales associate. Because of that, it is important to choose a product that would create a great impact in the minds of your customers.
Here are some tips that could serve as guidelines when choosing your next promotional product. Keep these things in mind and make the process a lot easier.
Serve your purpose
Like any advertising or marketing effort, promotional products are supposed to capture the attention of the users and serve your intended goal.
Start with your goal. Do you want to keep your company top of mind with your best clients? If this is your goal, then give them something useful like a nice-looking stapler, a USB splitter or a high quality pen. If your goal is to generate awareness and attract new customers, you might want to go for something fun and attention grabbing.
Think about the recipient
Promotional products must make sense to your target audience. So when selecting a promotional product, you should always think about your target audience.
If your prospective clients are young, you might want to think of products that are trending right now. If they are health conscious, products like water bottles and gym bags are great products to give away.
Find something useful
A lot of business owners make the mistake of handing out items that are of no use to their customers. As a result, these items end up in the trash can or left untouched in the drawer. That’s why you should choose items that are useful to your prospects.