When planning for your next event, the last thing you want is to spend a lot of time and effort only for it to flop. The key to a successful event is to get people to register and actually come to your event. Unfortunately, this is not an easy thing to do.
Take a moment to check out these tips and incorporate them into your marketing strategy. Hopefully, these will help you make your event a success.
Offer early bird pricing
Want more people to attend your event? Offer discounts to people who will purchase tickets early. The sense of urgency will encourage people to register and buy tickets before the price increase.
Years ago, marketers would turn to the local newspaper and craft engaging press releases to earn coverage, and the registrations would start rolling in. While this tactic can still drive attendance, you can great results if you incorporate social media into your marketing strategy.
Everyone is jumping on the social media bandwagon these days. That means you should too. Share your event on popular social media sites and provide potential attendees with information about your event. The more people you engage with your posts, the better.
Make your event worth attending
Remember, this is not about you. Think of what your target audience would be interested in and enjoy. Give them a reason to come to your event.
If one of your speakers is an industry expert, be sure to let them know. This will get people excited and drive a lot of ticket sales. People are busy and have a wide variety of interest, but if you can show them that your event is worth attending, they might consider investing their time and money.
Deliver high quality content
The success of an event all comes down to its content. Share as much topics as you can in your marketing and give them a sneak peak of what will be discussed on the event itself. Creating an introduction video that talks about what they can learn and get out of the event will assure them that you won’t be wasting their time.