Promoting a business is an ongoing challenge for small businesses. As a startup, your goal is to get your business in front of potential prospects, turn them into paying customers and keep them coming back. But how do you promote your business if you don’t have enough funds to advertise on television, radio or even put up a newspaper ad?
Here are some easy and inexpensive ways to keep your business in the public eye.
Know your target market
Not everyone is interested on your products and services. If you want to get quality inquiries and get people to open their wallet, you need to focus on people who need and want your products or services. Otherwise, you’ll be wasting your time and resources selling to people who do not want or value what you offer.
Be a savvy social networker
Living in the digital age, almost everyone is on social media. If you haven’t set up an account yet, then we urge you to create a business account on Twitter, Facebook, Pinterest and LinkedIn. If your business is image-oriented, then you might want to add Instagram on the list.
It is easier and a lot cheaper to keep your current customers than it is to attract new ones. That said, building a relationship with your customer base is of great help. One way of doing this is by launching an email campaign.
Your customers will be delighted to know that they are one of the few people to be the first to hear about the latest products you offer and the events you’ll be holding. Keep your communication lines open and send them an email from time to time. We bet your customers will look forward to receiving your emails.
Develop a referral program
Remember, word of mouth is powerful stuff. Referrals make it easier to get in the door with new customers. Offer existing customers rewards like a free gift or discounts for referring new customers.
Survey revealed that most people are willing to provide referral if asked. So, don’t be shy about asking for referrals.